IAM is a luxury household electrical appliances brand in the United Kingdom. It is part of the International Allied Management Group Co.Ltd. They manufacture and sell qualified household electrical appliances such as air purifiers, high-speed blenders, steam ovens, coffee machines, stoves, range hoods and dishwashers. Since its establishment, the brand has always devoted itself to research; because of their focus on research they are leaders in cutting-edge technology. After years of development, the brand has always adhered to the brand concept of ‘pursuing scientific and technological innovation which together help to create an extraordinary life’. It has expanded its brand influence from Europe to the whole world and has extended its business all over the globe. This has helped it to establish a globalised development strategy which is aimed at providing consumers with refined and stylish lives along with extraordinary quality.
With both, British brand genes and British heritage, IAM shoulders the brand mission: ‘Every scientific and technological innovation is to provide our customers with qualified, intelligent and healthy products; every wonderful experience is creating an exquisite lifestyle for our customers.’ IAM’s continuous innovation process is to help provide consumers with luxury household electrical appliances.
“To ensure quality as our priority, to emphasise on creativity as our target”. The brand IAM aims to be a part of the international luxury household electrical appliances market. The brand would like to establish itself with the vision: creating British-style qualified household products and bringing exquisite, stylish and extraordinary life experiences with advanced innovation and a human touch.
© IAM 2018